Waitrose and Co-op have become the latest supermarkets to launched ‘Best of British’ sections on their websites in the ongoing cross-party campaign supported by Louie French MP, which called on the nation’s supermarkets to make it easier for consumers to buy homegrown produce.
Louie French Member of Parliament for Old Bexley and Sidcup, and 125 other cross-party MPs signed an open letter calling on supermarkets to highlight the very best of British produce by implementing a ‘Buy British’ section online.
The recent move to implement a ‘Best of British’ section by Waitrose and the Co-op highlights the increased support for the campaign amid country-wide calls to buy more homegrown produce.
Morrisons, Aldi, Sainsbury’s and Ocado have also launched online sections collating all British-sourced food and drink since MPs signed the open letter.
Louie French, Member of Parliament for Old Bexley and Sidcup, said “It’s great to see two more supermarkets support our campaign for a ‘Buy British’ button online, bringing the total to six major national supermarkets which reach millions of customers across the United Kingdom.
The aim of the ‘Buy British’ tab is simple; to make it even easier for shoppers to buy homegrown produce, which has the dual bonus of helping to protect our environment while supporting Britain’s farmers.”
